As you share your Before and After pictures, there are two important points to keep in mind for accurate and truthful results.
Consistency
Truthful comparisons are the most important factor in your Before and After photos. Maintain consistency in the four areas below in your photos.
- Lighting
Take your picture at the same time of day, in the same location. This will help maintain consistency in your before-and-after photos. Be cautious, as one picture should not be darker than the other, as it could potentially influence the color or even tone of the skin.
- Facial Expression
We recommend that you do not smile in your before-and-after photos but maintain a flat expression. If you purse your lips in one picture and then smile in another one, the lines on your face will not be similar enough for a fair comparison.
- Hair Styles
Whether you have your hair up or down in your before photo, keep it the same in your follow-ups. Different hairstyles can affect your facial structure.
- Makeup
We recommend you do not wear makeup in your photos to truly see the difference in your skin. However, if you choose to take your photos with makeup on, you must ensure you are consistent in your application, colors, and placement.
Results
Before and After photos are not only meant to show results, but they highlight how long it takes to achieve results. Dates are an essential addition to your photos.
- Include dates on each photo.
Example A: Day 1 and Day 30
Example B: Month 1 and Month 4
Example C: 1/2/2021 and 3/2/2021
- Call out how long it took to achieve these results.
Example A: These are 30-day results.
Example B: After four months of using this product, these are my results.