Guidelines for photos

Consistency 

Truthful comparisons are the most crucial factor in your before-and-after photos. Maintain consistency in the four areas below in your photos. 

• Lighting
  Take your picture at the same time of day, in the same location. This will help maintain consistency in your before-and-after photos. Be cautious, as one picture should not be darker than the other, as it could potentially influence the color or even tone of the skin.
   
• Facial Expression
  We recommend that you refrain from smiling in your before-and-after photos and maintain a neutral expression. If you purse your lips in one picture and then smile in another one, the lines on your face will not be similar enough for a fair comparison.
   

• Hair Styles
  Whether you have your hair up or down in your before photo, keep it the same in your follow-ups. Different hairstyles can affect your facial structure.
   

• Makeup
  We recommend that you refrain from wearing makeup in your photos to see the difference in your skin. However, if you choose to take your pictures with makeup on, ensure consistency in your application, colors, and placement. 

Results 

Before-and-after photos are not only meant to show results, but they also highlight how long it takes to achieve them. Dates are an essential addition to your photos. 

• Include dates on each photo.
  Example A: Day 1 and Day 30
  Example B: Month 1 and Month 4
  Example C: 1/2/2021 and 3/2/2021
   
• Call out how long it took to achieve these results.
  Example A: These are 30-day results.
  Example B: After four months of using this product, these are my results.